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To post a review does my customer need an account with the site?

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Q.  Must each customer (survey participant) already have an account with each of these review sites (Yelp, GooglePlus, etc.) to be able to post these reviews in those places?  


A.  Yes, the customer must have an account with the social review site in order to post a review.  But we've found that 15% to 20% of people without those accounts will actually take the few minutes to setup an account...if they truly liked your product/service.  And keep in mind that for every 1 person that doesn't have an account, there are 4 or 5 others that do.  The industry average for customer conversions (those that actually post a review) runs about 1%.  WaveReview customers experience more like 20%.  A huge difference. 

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