What is the easiest way to add or create groups?

WaveReview provides a default group for all of your SKUs called “All Amazon Users” and one group for each product SKU.

 So the email sequences you create in the All Amazon Users group will apply to all of your SKUs, unless you create a new sequence on any of the product group(s). Whenever you set an email sequence in a product group, you override the default one for that product. So you may create an special sequence for a product and use the default one for the other ones.

The process to create a groups for any specific SKU is done automatically during the syncing process, so you don’t need to create groups for your products. 

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