Skip to content

What are Templates?


Templates represent the format of individual emails.


For all customers, including those with which CRM integrations have been performed (e.g., MindBody, SpaBooker), there are four pre-set email templates provided by WaveReview:


1.      Thank You Survey – Initial email sent to thank customers for their business and to request  that they complete a simple two question survey which indicates whether they had a positive or neutral/negative experience.


2.      Positive Response - If survey response is positive, customer receives an auto follow-up email requesting they post this positive feedback (which is contained within email) to the social review site(s) of your choosing.


3.      Negative Response - If survey response is negative, customer receives an auto follow-up email with apology and indication that you will contact them to address the problem.


4.      Positive Response Follow-up - This email is sent to customers who indicated they had a positive experience from Email 1, but did not open Email 2.  The purpose of this email is to give the customer another opportunity to leave a review on the social review sites you’ve selected.  

For Amazon, there are three pre-set email templates:


1.      Follow-up - Warm email thanking customer for their recent purchase and requesting their honest product feedback with hyperlink to product page.


2.      Resend Follow-up - Sent only to customers who did not open the first email, this follow-up email is a gentle nudge requesting product feedback.


3.      Positive Seller Feedback AutoResponse - This email is sent to customers who have provided positive seller feedback.  The email body contains the positive comments with a link to the product, simplifying the process for them to post their product feedback.

Though the email templates have been tested and optimized over time, we encourage you to modify existing templates and to create new templates based on the needs and optimal experience of your business.


Feedback and Knowledge Base